Top Educational Games Performance in Brazil Q1 2025

In the first quarter of 2025, the top educational games in Brazil showcased dynamic trends across downloads, revenue, and active users on a unified platform. Here's a closer look at the performance of these top apps, based on Sensor Tower data.

Lingokids - Play and Learn experienced fluctuations in weekly revenue, peaking at $17.8K in late January and mid-March. Downloads surged in February, reaching a high of 67.6K, while weekly active users climbed steadily to 132.2K in early March before settling at 116.8K by the end of the quarter.

PlayKids+ Kids Learning Games saw a decline in weekly revenue from $11.4K at the start of the quarter to $7.3K by the end. Downloads dropped significantly after an initial high of 86.1K, tapering off to 9.7K. Active users consistently decreased, starting at 317.1K and ending at 151.6K.

For Buddy.ai: Robot Games for Kids, revenue showed an upward trend, peaking at $10.6K in early March. Downloads fluctuated, with notable highs of 83.6K and 82.3K at the beginning of the quarter and in March. Active users also displayed variability, with a peak of 169.1K in late January.

LogicLike: Kids Learning Games had a modest revenue trend, with weekly figures ranging between $4.6K and $8.5K. Downloads were stable initially but saw a rise to 21.7K by the quarter's end. Active users increased steadily, reaching 50.1K in late March.

Finally, Keiki Learning games for Kids maintained a steady revenue stream, with figures around $3K. Downloads peaked at 10.2K in early January but declined to 3.7K by March's end. Active users showed minor fluctuations, ending the quarter at 4.7K.

These insights reflect the diverse performance of educational games in Brazil, with more detailed analysis available through Sensor Tower.